Question 1 Which of the following would be an important reason for setting up a new Google Analytics account?
A. You need to track multiple websites.
B. You need different people to administer Google Analytics for different websites.
C. You need to separate mobile traffic data from desktop traffic data.
D. You need to import cost data from more than one Google AdWords account.
Answer Explanation: Answer B represents the best reason for creating a new account. Administrators have access to all profiles for all properties in an account. If an administrator for one website’s profiles should not have administrator access to the profiles for another website that you are tracking, you must create a separate Google Analytics account and assign admin roles accordingly within each account.
Answers A and C would not warrant a separate account. You can track multiple website properties within the same account, and you could set up profiles filtered to include or exclude mobile traffic within the same account.
Answers D would not require a separate account either. As a recently added capability, you can import cost data into a single Google Analytics account from more than one Google AdWords account.
Question 2 Without an associated Adwords account, what is the monthly pageview limit for a website in Google Analytics?
A. 1 million
B. 5 million
C. 10 million
D. 50 million
Answer Explanation: 10 million is the monthly pageview limit for a website in Google Analytics if you don’t have a Google Adwords account (on which you spend a daily minimum of $1US) associated with your Google Analytics login.
Question 3 You have admin access to a Google Analytics account. Which of the following conditions is required for you to provide one of your business associates with read-only access to the account?
A. Your business associate must have a gmail address.
B. Your business associate must have a Google account.
C. Your business associate must already have admin access to another Google Analytics account.
D. You must grant your business associate read-only access on a profile-by-profile basis.
Answer Explanation: Answer B is correct; answer A is incorrect. For a Google Access administrator to grant either administrator or read-only access to another user, that user must only have a Google account, which may be associated with either a gmail email address or a non-gmail email address.
Answer D is also required for providing read-only access. As the Users tab appears under each profile name on the admin pages, creating a read-only user allows that user access to that profile only; the process would basically have to be repeated for each profile that the user would need to access. (Conversely, anyone you designate with the Account Administrator access type will be able to view, edit, and delete all profiles in your account.)
Answer C is incorrect. A user does not need to have any access to any other Google Analytics account for your to add that user with either admin or read-only access.
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