Quiz For On Site

Question 1  You have a book selling site. If you have a keyword density of 7% for the keyword “book”, 6% for “reading” and 3% for “bestseller”, how does the following metatag relate to your keyword density:

a. The metatag is completely useless.

b. The metatag might mislead the search engines that we offer mainly American literature.

c. I would have never had such high keyword density, if it were not for the stuffing of this tag.

d. This metatag helps to point out that some of our bestsellers are the novels of Grisham and other American authors.

e. It might help to get some additional traffic without having to optimize the site for additional keywords like “Grisham” and the different genres.

Explanation: e. is correct. The keywords in the “Keywords” metatag could be a slight boost for minor keywords like authors and genres but in any case this tag is not as important as the onpage keyword density and the anchor text of backlinks. On the other hand, if the keywords in this tag had nothing in common with the major keywords - for instance, you decide to list the names of the most popular novels on your site - this could be a confusion for the spiders and you'd better avoid it.

Question 2 What are “supplemental results”?

a. Paid listings that appear for a particular keyword.

b. Listings that do not have all the keywords in them.

c. Filtered results that are similar to the ones already shown.

d. Additional search results that will be served on your request.

Explanation: c. is correct. Supplemental results are filtered by search engines in order not to spam users with similar pages that exist on one site (or on several sites). That is why, even though supplemental results are retrieved together with the main results, they are viewable only if you choose to look at them.

Question 3 An 0ften underestimated approach to attracting traffic is having an onsite search box. Which of the following statements related to onsite search boxes are true?

a. When you have an onsite search box, your visitors will get more search results than in comparison to using Google and the other search engines.

b. Using the “site:” operator in search engines makes onsite search boxes obsolete.

c. An onsite search box allows to search for pages that are inaccessible to unregistered users (i.e. search engine spiders).

d. If you have an onsite search box and see what users are searching for, you will be able to notice new keywords that are of interest to your audience.

Explanation: a., c, and d. are true because these are all advantages of onsite search boxes. b. is false because generally search engines do not index every single page of a site, even if these pages are not disallowed in the robots.txt or are password-protected. A good onsite search box is really valuable but it is a fact that occasionally onsite search boxes use so imprecise algorithms that using the “site:” operator in Google gives much more reliable results.

Question 4 You have enough quality inbound links with the keywords in the anchor text but still you do not rank well in Google, even for your site name. What will you do? Check no more than 3 answers.

a. Try with variations of the anchor text.

b. Add more inbound links.

c. See if the targets on your site have not been damaged (i.e. renamed, or deleted, or moved) by mistake.

d. Check if you have more outbound than inbound links.

e. If inbound links don't help, add more keywords in other places.

Explanation: b. and e. are wrong. If you don't lack quality inbound links, adding some more will hardly help. It is true that quality backlinks are always valuable but since you have enough of them, then something else must be wrong. e. is also wrong because since you already have enough keywords in anchor text, where they weigh most, adding more keywords will hardly help much (unless you don't have a single keyword in other place, of course, but this is unlikely, if you are a good SEO expert) a., c, and d. are correct. a. is recommended by many experts as the solution, when you are stuck with lower ratings because the anchor text from different places to yours is suspiciously the same. c. is one of the trickiest to guess because when you perform a backlink check, you see that you have many backlinks but no hint that the target might not be in place. d. is correct because no matter that you have tons of quality inbound links, if you have many outbound links (or you are a link farm), this outweighs the inbound links.

Question 5 If you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results? Check all that apply.

a. Use the appropriate language attribute in the HTML code of the page.

b. The site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country.

c. Have the site written in the language of the country.

d. Submit the site to local search engines.

e. Use geotargeting.

Explanation: Only e. is wrong. Geotargeting is used mostly with advertisements. In can be done with sites as well but not for the purpose of ranking high with search engines. All the rest are correct, though none of them is mandatory. Additionally, search engines use their own algorithms to determine the language of a a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country specific search results, but this is hardly so. If you want to see how your site qualifies in terms of IP, here the a tool to check IPs and countries.

Question 6 Which of the following ways can be used to hide files from search engines? Check all that apply.

a. Put a robots.txt file and write in it not to index particular pages.

b. Put the sensitive files in a separate directory.

c. Hide them with dynamic URLs.

d. Protect them with a password.

e. Put them on a separate server.

Explanation: a., d. and e. are the correct answers and e. is the best option because if the files are not physically accessible, they will not be indexed. Protecting them with a password is also good because search engines will not break the password to get inside the files but still there is a chance that the names of the files can appear in a directory listing. Most search engines do not violate your wishes in the robots.txt file, but this file was not meant to be a 100% secure way to avoid indexing, so for very sensitive information, use it with caution. Simply putting the files in a separate directory or “hiding” them with dynamic URLs has nothing to do with protection from being indexed.

Question 7 In terms of Web marketing, what does the abbreviation PPC stand for?

a. Points Per Click

b. Pay Per Click

c. Paid Placement Cost

d. Paid Points Calculator

Explanation: b. is correct. Pay Per Click measures how much online advertisers must pay each time their advertisement is clicked on.

Question 8 If you were a SEO for a technology site, what would you do to build backlinks for it? Check all that apply.

a. Post in technology blogs.

b. Submit articles to technology ezines.

c. Buy 10,000 links on a link exchange site.

d. Exchange links with other reputable technology sites.

e. Provide free syndicated content to partner-sites.

Explanation: Of the above listed practices, the only practice to avoid is c. The other four practices are a quite legal and recommendable way of building backlinks. There are some other recommendable practices for building backlinks as well but a., b., d., e. are among the best.

Question 9 What are the advantages of submitting sites to search directories? Check all that apply.

a. Submitting to search directories increases your rating with search engines.

b. By submitting to a search directory, you get a backlink to your site.

c. By submitting to a search directory your site gets certified.

d. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed.

e. Submitting to search directories is a good Web marketing initiative.

Explanation: Correct are b., d. and e. because submitting a site to search engines is a good Web marketing initiative that increases the chances of having your site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link. a. and c. are wrong because the sole fact of submitting your site to search directories neither gets you a higher ranking, nor gets your site certified.

Question 10 How important are metatags today?

a. Not important at all.

b. They have only minor importance, but it can be neglected.

c. Somehow important.

d. Very important, almost as much as keyword density.

e. They are the single most important SEO tool.

Explanation: The correct answer is c. Metatags are certainly not as important as keyword density but they still cannot be neglected completely.



For more explanation of these questions & On Page SEO Knowledge, Go through this article: http://googleseostrategy.blogspot.com/p/seo-hints-and-tips-how-to-optimize-web.html